Thoughtful skincare
Skincare that keeps it simple
Retinoids, salicylic acid, vitamin C and centella — in short routines that fit real life. Every product page lists the complete ingredient list.
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On every order, to every country we ship to.
60-day money-back
Not right for you? We refund it.
Full ingredient lists
The complete INCI on every product page.
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Three products, one routine
Cleanse, treat, moisturise. Add sunscreen in the morning and you have a complete routine.
Salicylic Acid Refreshing Scrub CleanserA salicylic acid cleanser that lifts oil without stripping.
349,00 kr
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3A Retinol Renewal SerumThree retinoids and peptides, in a lightweight evening serum.
599,00 kr
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3A Retinol Firming Nourishing CreamA richer night cream for skin that wants firmness and comfort.
1 079,00 kr
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Where do you want to start?
Our approach
Fewer steps. Clearer formulas.
Most skin does not need ten products. It needs a gentle cleanser, one or two well-chosen actives, moisture and daily sun protection.
That is what we make — and we explain exactly how to use each formula, how often, and what not to combine it with.
How to start
A retinoid plan your skin can keep up with
Retinoids work when you build up slowly. This is the pace we recommend for the 3A Renewal Serum and Cream — and the one thing that matters most is sunscreen during the day.
Week 1
Two evenings
Apply a pea-sized amount to dry skin, then moisturise.
- Cleanse and let skin dry fully
- Serum or cream, not both
- Moisturise afterwards
Week 2–3
Three evenings
If skin feels comfortable, add a third evening.
- Some dryness is normal
- Pause a night if skin feels tight
- Keep the rest of the routine simple
Week 4 and on
Every other evening
This is the pace most skin settles at.
- Alternate with a calming night
- Never with an exfoliating acid the same evening
Every morning
Sunscreen, without exception
Retinoids make skin more sensitive to UV.
- Water Light Sunscreen SPF 50+
- Reapply when you are outdoors
Ingredients
Four actives, clearly explained
No proprietary blends, no hidden percentages. Here is what does the work, and where you will find it.
Retinoids
Vitamin A derivatives that encourage skin renewal and help smooth the look of fine lines. Evening only, and always with sunscreen by day.
Retinol · Retinyl propionate · Hydroxypinacolone retinoate
Salicylic acid
An oil-soluble exfoliant that works inside the pore to help keep it clear. Found in our cleanser, clarifying serum, soap bar and clay mask.
Salicylic acid (BHA)
Vitamin C
An antioxidant that helps brighten the look of dull skin and even out tone. Our 5X range uses several forms alongside arbutin.
Ascorbyl glucoside · Arbutin
Centella asiatica
A soothing botanical for skin that feels reactive — paired with niacinamide and ceramides in the toner, pads and mask.
Centella asiatica extract · Niacinamide · Ceramide NP
The routine
Morning and evening
Four steps in the morning, four at night. Nothing else required.
Morning
Salicylic Acid Refreshing Scrub Cleanser — lift away oil without stripping.
Centella Soothing Toner — calm and hydrate so the next steps absorb evenly.
5X Vitamin C Brightening Serum — antioxidant support for the day.
Water Light Sunscreen SPF 50+ — the step that makes the rest worth doing.
Evening
The same cleanser, to take the day off.
Centella Quick Calming Skin Pads — on the evenings you skip the retinoid.
3A Retinol Renewal Serum — start with two evenings a week.
3A Retinol Firming Nourishing Cream — seal everything in.
The range
Bestsellers
Sixty days to decide
Skin takes time. Use the products as directed for sixty days — if they are not right for you, write to us and we will refund your order. One refund per product, per customer.
Questions
Answered, plainly
Anything else, write to us and a person replies within one business day.
How long does delivery take?
Orders are delivered within 5–10 business days from when they leave our warehouse, with free shipping on every order. You receive a tracking link by email as soon as your parcel ships.
I am new to retinoids — where do I start?
Start with the 3A Retinol Renewal Serum or Cream two evenings a week, increase gradually, and wear sunscreen during the day. The plan above sets the pace.
Can I use salicylic acid and a retinoid together?
Yes, just not in the same routine. Alternate them — salicylic acid in the morning and your retinoid in the evening, or on separate evenings.
What if a product is not right for me?
You can request a refund within 60 days of delivery under our money-back guarantee. Unopened products can also be returned within 14 days.